Scion Presents 'FASHION FEUD" 2011. In Collaboration with San Francisco Fashion And Merchants Alliance

FASHION FEUD is a live "Project Runway" like fashion design competition live on stage. Designers are given an hour to create a design to prepare for a runway show on stage. Then, a walk-off between fashion models donning each designers' pieces to highlight the night with the audience's cheers supporting their favorite designer of the ...evening.

This event is sponsored by "SCION" in collaboration with San Francisco Fashion And Merchants Alliance. Featuring San Francisco's up and coming local designers.

Japan Earthquake & Tsunami Relief Fundraiser. Support the disaster relief efforts to help those affected by the earthquake in Japan and tsunami throughout the Pacific.

FEATURED DESIGNERS:

• CRYSTAL HERMANN w/ Caitlyn M. (Photo by: Kevin Man Osmond)  

CRYSTAL HERMANN, graduated from both USF and CCA in 2004 with a BFA in Fashion Design.  In 2005-07 she was working as a Artist in residence at School of the Arts High School in San Francisco.  There she taught Figure Drawing for Costume Design and Costume Construction, Alteration and Repair.  Since 2006 she has been working for the Marina Middle School After-school program where she developed a fashion Design program.  Currently she teaches Art and Sewing at both Diane Fienstien Elementary School and San Francisco Friends School.  She also works for Turning Heads a Mission based non-profit that focuses on teaching at risk teen girls sewing skills.  In the summer she runs an art camp at San Francisco Friends School focusing on Recycled Sculpture and Book Arts. 

Besides her passion for art and sewing education, Crystal also spends time working on her own designs and artwork.  She has been featured in various shows in San Francisco throughout the years including Discarded to Divine, A Bewitching Stitch, and Camp Crush .  She also has painted two murals in Clairon Alley and is involved in the planning of the Annual Clairon Alley Block Party.

• KRYSZTINA LAZAR w/ Caitlyn R. (Photo by: Christophe Tomatis)

KRISZTINA LAZAR is an artist and designer of many facets.  She utilizes her rich Hungarian cultural background, her knowledge of art and fashion history, esoteric and philosophical paths, and experiences amongst global cultural traditions to create a variety of wearable art ensembles that are individually created. Each piece is unique, inspired by the raw materials of the garment where versatility, comfort and play are a large part of the designs themselves encouraging the wearer to create their own individual styles.  Her clothing design is inextricably linked with her art practice and there is much interplay between her paintings, performances, videos, installations and the garments that are created for or inspired by these many medias.  Originally from Cleveland, OH, she uses her experiences from growing up, travel and daily life to fuel her continuing creative inquiry in everything she does.

• SALLY MARIE HAHN w/ Stephanie (Photo by: Andy Fay)

SALLY MARIE HAHN started experimenting with textiles as a young teen by trying to make the most out of one garment. Attempting to wear jackets as pants, suspenders, scarves, dresses etc., was just the start. “Not much has changed,” she willingly admits. Except now she’s formally educated in design and has developed industry experience. Although her aesthetic continues to evolve there is always a sense of wit to her boho-grunge looks. On her path of exploring new art forms, Sally recently started designing and handcrafting hats. This fun hobby has sprouted into a small business called “hats & tales” that you can find on etsy at www.etsy.com/sallymariehahn.

FEATURING JUDGES:

• JOSEPH DOMINGO

Joseph Domingo worked for a variety of manufacturing companies and fashion houses throughout the West Coast, honing his abilities in design, cutting, pattern making and draping. Later, Joseph began working at an atelier in San Francisco with a French designer who impressed upon him the kind of discipline in the revered traditions of the couture. The boutique ran very much like its old world counterparts with a respect for the needs of their clientele and pride in the craftsmanship of the work.

Since opening his own atelier on 808 Post Street in San Francisco in 1999, Joseph caters to a diverse clientele of women and men in society and business. The majority of regular clients purchase complete wardrobes for the exquisite fit of made-to-measure and the inimitable touch of custom design.

The branding of Joseph Domingo initially debuted at Los Angeles Mercedes Benz Fashion Week for Fall 2006. In 2010 he founded San Francisco Bay Area Fashion Network to build a social networking group to promote awareness and created a website focus to the fashion industry in the SF/Bay Area.

• ZOE HONG

Zoe Hong has been designing dresses since she could wrap her little fingers around a pencil. Years of practice later, her sketches advanced from triangle skirts and square bodices. She went to Otis College of Art and Design and got a BFA in Fashion. She immediately began working in the industry, designing and honing her craft before starting her own line a few years later.

Zoe Hong the company was founded on the concept of "future heirlooms": beautiful, well-crafted pieces that transcend trend, pieces women would be proud to pass on lovingly to future generations, pieces beyond "hand-me-downs", pieces to wear and cherish for a long time. The aesthetic is feminine without being frilly, womanly yet youthful.

• JOHN ROBBLEE

John Robblee is the co-founder/designer of Alley Collection. John began designing when he personally experienced a large gap in the market for stylish athletic fitting clothes. Using his experience as a local firefighter and his love for sports, John combines function and durability into every piece. With the help and vision of his wife and partner Laura, Alley Collection was borne.
 
Alley Collection has now filled a major gap in the market by providing urban workwear tailored specifically for the athletic male. Each piece is designed and crafted in San Francisco, the city where the two reunited and now live with their Rottweiler dog, Alley.

FEATURING MODELS: Shelby, Monica & Faith. Photo by: Mark Thompkins

HAIRSTYLING (Stage) & BEAUTY DEMO (Floor) BY:

• EDO SALON

MAKE-UP BY (Stage):

• PIGMENT COSMETICS

INDIE RETAILERS:

• BOBBEPIN

• REVELATION BY M.E.

• SAGA SWIMWEAR
  

• STAY IN THE LIGHT

SPONSORS:

• PRETZEL CRISPS

• BEAUTY BLOC

• LHC COUTURE

• SALON KAO VEY
  

• SF FASHION TV
  

• SEW-IT-ALL

• THE WRIGHT CONSULTANTS

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Location: Rickshaw Stop, 155 Fell Street, San Francisco, CA 94102-5106

Download ‘FASHISM’ (free app) to vote for your favorite designer

Find event details here: http://www.fashionfeud.net/

Scion @ http://www.scionify.us/

SFFAMA @ http://www.sffama.com/

Join SFFAMA @ http://sffama.ning.com/

PR and Media contact: Owen Geronimo at SFrequests@fashionfeudlive.com

* PHOTOGRAPHERS and videographers must apply for media passes to take photograph at this event.*

Photographers (with Media Pass):

1. Alexander Jacob, Sex, Cash, Clohes
2. Angel Citron, City college
3. Christophe Tomatis, SF Indie Fashion
4. Del Geronimo, Bleed Magazine
5. Doug Birnbaum, Independent
6. Edopeno Style
7. Robert Nelson, Independent
8. Roddy Calonsag (Video)
9. Rommelin Fischer, Stunning Post
10. Shaun Tiansing, Independent
11. Stephen Sun, Independent

* FASHION FEUD is the WINNER of "BEST FASHION EVENT PRODUCER" @ STELLAR 3: San Francisco Fashion Awards 2010 @ http://www.sanfranciscofashionawards.com/

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